SEO is Dead | Nicholas Morgan | Substack

Whoever Wins Gen Alpha Wins AI

The Battle for the Youngest Minds on Earth

Nov 12, 2025 • Jay Bhatti

AI Killed The Long Tail - A Tale of Two Tails

For nearly three decades, Google Search was one of the greatest business models ever built—not because it monetized everything, but because it didn’t…

Feb 19 • Jay Bhatti

Law 3: Machines Don’t Read Like We Do

Welcome back to the Ten Laws of AIO.

Feb 17 • Mitch Stoller

AI Killed Meta VR

I want to start with something very simple: I’m a big fan of VR.

Feb 16 • Jay Bhatti

Are You a Marketing Maestro? You Better Be to Get Hired in 2026

The marketing org chart as we know it is breaking apart.

Feb 12 • Jenny B

Most Popular

Tailwind CSS Is Dead (And That Should Terrify Anyone Building on the Open Web)

Jan 12 • Jay Bhatti

Google Is Killing Its Own SEO

Oct 13, 2025 • Jay Bhatti

Is Google AI Overviews Killing Sponsored Results?

Jan 2 • Jay Bhatti

When AI Travel Breaks, It Kills the Guest Experience

Jan 15 • Jay Bhatti

Our Authors

Nicholas Morgan

On SEO is Dead, Nick writes about the commercial realities emerging as AI systems replace conventional search.

Jan 29 • Nicholas Morgan

With over 20 years of experience across SEO, NLP, machine learning, and large-scale data systems, Jay brings a builder’s perspective to how modern…

Jan 29 • Jay Bhatti

When it comes to creating content and getting it discovered by the right people and the right algorithms, Mitch has been around the block.

Jan 29

The latest from

Jay Bhatti

AI Killed The Long Tail - A Tale of Two Tails

Jenny B

Are You a Marketing Maestro? You Better Be to Get Hired in 2026

Nicholas Morgan

ChatGPT: The Enshittification Has Begun

SEOisDead

Frankenstein AI

Building it could kill your business

Jan 8 • Jay Bhatti

Is Google AI Overviews Killing Sponsored Results?

For most people, the conversation around Google AI Overviews has focused on rankings, traffic loss, and whether SEO is “dead.” However, it’s missing an…

Jan 2 • Jay Bhatti

The Auto Mechanic As You Know It Is Dead

I grew up in the auto world.

Dec 29, 2025 • Jay Bhatti

Can AI Save Primary Care?

The Rise of Agentic Healthcare and the New First Touch of Medicine

Dec 22, 2025 • Jay Bhatti

Will AI Kill the High-Talent Startup?

If you’re an amateur historian of Silicon Valley like me, or just someone obsessed with how innovation actually happens, you know there’s one sacred…

Dec 18, 2025 • Jay Bhatti

SEO is Dead

SEO is Dead

Get your brand noticed by ChatGPT and other AI platforms As traditional search fades and generative AI takes center stage, we built SEO is Dead to help brands adapt, evolve, and explores the future of visibility.

Top posts

Tailwind CSS Is Dead (And That Should Terrify Anyone Building on the Open Web)

Jan 12 • Jay Bhatti

Whoever Wins Gen Alpha Wins AI

Nov 12, 2025 • Jay Bhatti

Google Is Killing Its Own SEO

Oct 13, 2025 • Jay Bhatti

Is Google AI Overviews Killing Sponsored Results?

Jan 2 • Jay Bhatti

When AI Travel Breaks, It Kills the Guest Experience

Jan 15 • Jay Bhatti

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