SEO is Dead | Nicholas Morgan | Substack

Why You’re Not Ready to Sell on ChatGPT

I’m consistently surprised by how few clients have even considered the possibility of selling their products or services through ChatGPT.

Apr 16 • Nicholas Morgan

OpenClaw is already dead

(and it doesn’t even know it yet)

Mar 16 • Jay Bhatti

The Ski Instructor and the AI Robot

How AI Is Coming for Service Industries You’d Never Expect

Mar 5 • Jay Bhatti

AI Kills Top Tier Media Hits:

The 5.7% Problem

Mar 24 • Mitch Stoller

Five Ways for Brands to Win in Chat

A few days ago, I was at an investor conference focused almost entirely on consumer packaged goods: cereal, snacks, beverages, household staples.

18 hrs ago • Jay Bhatti

Recent posts

Local AI - Which Only Runs Compute On Your Computer, Will Finally Make Platforms Like OpenClaw Really Valuable and Keep Your Data Secure

One of the reasons people got excited about platforms like OpenClaw is simple, it feels local.

May 11 • Jay Bhatti

Ten Laws Of AI Optimization (AIO):

How to Unlock Your Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

May 7 • Mitch Stoller

Six Easy Alternatives to OpenClaw

I’ve been spending a lot of time lately experimenting with different AI coding and agent-style tools, and as an engineer who actually uses this stuff…

May 4 • Jay Bhatti

Get RADD: an AI Search Manifesto

By Mitch Stoller, Chairman of Literate AI

Apr 24 • Mitch Stoller

The Secret to Creating Content AI Wants to Read

Apr 24 • Mitch Stoller

Our Authors

Nicholas Morgan

On SEO is Dead, Nick writes about the commercial realities emerging as AI systems replace conventional search.

Jan 29 • Nicholas Morgan

With over 20 years of experience across SEO, NLP, machine learning, and large-scale data systems, Jay brings a builder’s perspective to how modern…

Jan 29 • Jay Bhatti

When it comes to creating content and getting it discovered by the right people and the right algorithms, Mitch has been around the block.

Jan 29

The latest from

Jay Bhatti

Five Ways for Brands to Win in Chat

Nicholas Morgan

Why You’re Not Ready to Sell on ChatGPT

Jenny B

Are You a Marketing Maestro? You Better Be to Get Hired in 2026

SEO is Dead

SEO is Dead

Get your brand noticed by ChatGPT and other AI platforms As traditional search fades and generative AI takes center stage, we built SEO is Dead to help brands adapt, evolve, and explores the future of visibility.

Ten Laws of AIO

Ten Laws Of AI Optimization (AIO):

How to Unlock Your Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

May 7 • Mitch Stoller

Law 10. Orchestrate don’t dictate

Welcome back to the 10 laws of AI Optimization.

Apr 20 • Mitch Stoller

Law 9: Winner Won’t Take All

When it comes to discovering information, Google has dominated the last 20 plus years.

Apr 2 • Mitch Stoller

Law 8: Map the Bot’s Journey

We’ve all heard lots of things about the consumer journey, and why it’s important.

Mar 27 • Mitch Stoller

Law 7: Your website is your most valuable digital asset

Your website, your most likely boring corporate website, is where you need to start.

Mar 18 • Mitch Stoller

Law 6: Know thyself to know thy queries

Welcome back to SEO is Dead’s Ten Law of AI Optimization.

Mar 12 • Mitch Stoller

Top posts

Tailwind CSS Is Dead (And That Should Terrify Anyone Building on the Open Web)

Jan 12 • Jay Bhatti

The Ski Instructor and the AI Robot

Mar 5 • Jay Bhatti

OpenClaw is already dead

Mar 16 • Jay Bhatti

Law 10. Orchestrate don’t dictate

Apr 20 • Mitch Stoller

Whoever Wins Gen Alpha Wins AI

Nov 12, 2025 • Jay Bhatti

SEO is Dead

Get your brand noticed by ChatGPT and other AI platforms As traditional search fades and generative AI takes center stage, we built SEO is Dead to help brands adapt, evolve, and explores the future of visibility.

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SEO is Dead

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