SEO is Dead | Nicholas Morgan | Substack

OpenClaw is already dead

(and it doesn’t even know it yet)

Mar 16 • Jay Bhatti

The Ski Instructor and the AI Robot

How AI Is Coming for Service Industries You’d Never Expect

Mar 5 • Jay Bhatti

AI Kills Top Tier Media Hits:

The 5.7% Problem

Mar 24 • Mitch Stoller

Whoever Wins Gen Alpha Wins AI

The Battle for the Youngest Minds on Earth

Nov 12, 2025 • Jay Bhatti

Law 9: Winner Won’t Take All

When it comes to discovering information, Google has dominated the last 20 plus years.

Apr 2 • Mitch Stoller

Recent posts

Law 8: Map the Bot’s Journey

We’ve all heard lots of things about the consumer journey, and why it’s important.

Mar 27 • Mitch Stoller

Why automated ads are killing your business

After nearly 17 years working with Google Ads and over a decade working with Meta ads, the most important lesson I’ve learned is that the best marketers…

Mar 20 • Jay Bhatti

Law 7: Your website is your most valuable digital asset

Your website, your most likely boring corporate website, is where you need to start.

Mar 18 • Mitch Stoller

Law Six: Know thyself to know thy queries

Welcome back to SEO is Dead’s Ten Law of AI Optimization.

Mar 12 • Mitch Stoller

Mar 5 • Jay Bhatti

Our Authors

Nicholas Morgan

On SEO is Dead, Nick writes about the commercial realities emerging as AI systems replace conventional search.

Jan 29 • Nicholas Morgan

With over 20 years of experience across SEO, NLP, machine learning, and large-scale data systems, Jay brings a builder’s perspective to how modern…

Jan 29 • Jay Bhatti

When it comes to creating content and getting it discovered by the right people and the right algorithms, Mitch has been around the block.

Jan 29

The latest from

Jay Bhatti

Why automated ads are killing your business

Jenny B

Are You a Marketing Maestro? You Better Be to Get Hired in 2026

Nicholas Morgan

ChatGPT: The Enshittification Has Begun

Top posts

The Ski Instructor and the AI Robot

Mar 5 • Jay Bhatti

Tailwind CSS Is Dead (And That Should Terrify Anyone Building on the Open Web)

Jan 12 • Jay Bhatti

Whoever Wins Gen Alpha Wins AI

Nov 12, 2025 • Jay Bhatti

Google Is Killing Its Own SEO

Oct 13, 2025 • Jay Bhatti

Is Google AI Overviews Killing Sponsored Results?

Jan 2 • Jay Bhatti

AI Killed Meta VR

Feb 16 • Jay Bhatti

Dead

Is AI killing enterprise software or forcing its evolution?

This week The Information highlighted a sharp selloff in enterprise software after new AI tools — including Anthropic’s automation products — spooked…

Feb 26 • Jay Bhatti

AI Killed Meta VR

I want to start with something very simple: I’m a big fan of VR.

Feb 16 • Jay Bhatti

How to ruin your brand with generative AI

Explained Here Using High School Movie Tropes

Jan 29 • Steven Johansen

Stack overflow is Dead — and it’s a warning to anyone who relied on SEO

If you look at the chart below, it shows how many questions are being asked on Stack Overflow over time.

Jan 22 • Jay Bhatti

Microsoft now admits SEO is Dead — and they’re actually pretty happy about it

I spent almost five years at Microsoft, and one thing you learn there quickly is how the company talks about disruption.

Jan 19 • Jay Bhatti

SEO is Dead

SEO is Dead

Get your brand noticed by ChatGPT and other AI platforms As traditional search fades and generative AI takes center stage, we built SEO is Dead to help brands adapt, evolve, and explores the future of visibility.

SEO is Dead

Get your brand noticed by ChatGPT and other AI platforms As traditional search fades and generative AI takes center stage, we built SEO is Dead to help brands adapt, evolve, and explores the future of visibility.

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SEO is Dead

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