With over 20 years of experience across SEO, NLP, machine learning, and large-scale data systems, Jay brings a builder’s perspective to how modern discovery actually works beneath the surface. He was an early founder in semantic search and natural language processing start-up ( Spock) long before LLMs made these concepts mainstream, and he has spent his career designing systems that helped turn startups into large businesses.
Jay’s writing and analysis have appeared in publications including Business Insider, Fast Company, Quartz, Asbury Park Press, and Medium, where he explores how AI, NLP, and machine learning are fundamentally reshaping search, content economics, and start-ups.
On SEOisDEAD, Jay publishes original analysis on AIO, GEO, AI-driven search, agentic systems, and the future of digital commerce.