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Are You a Marketing Maestro? You Better Be to Get Hired in 2026
The marketing org chart as we know it is breaking apart.
 • Jenny B
Law 2: Search is Snobby, AI is Hungry
The Artificial Intelligence Optimization revolution–the AIO revolution–starts with search.
 • Mitch Stoller
ChatGPT: The Enshittification Has Begun
Something feels off, and users are struggling to describe it.
 • Nicholas Morgan
Code Documentation Is Dead — and Engineers All Over the World Are Celebrating
I was working with an engineer recently on scoping a new technical project.
 • Jay Bhatti
Ads Are Coming to ChatGPT - But What Does It Already Know About You?
In case you missed our previous articles, and almost every other piece written about ChatGPT recently, ads are coming to the platform.
 • Nicholas Morgan
AIO Law 1: AI is Your Brand’s Most Important Audience
Welcome to the Ten Laws of Artificial Intelligence Optimization.
 • Mitch Stoller

January 2026

Nicholas Morgan
On SEO is Dead, Nick writes about the commercial realities emerging as AI systems replace conventional search.
 • Nicholas Morgan
Jay Bhatti
With over 20 years of experience across SEO, NLP, machine learning, and large-scale data systems, Jay brings a builder’s perspective to how modern…
 • Jay Bhatti
Mitch Stoller
When it comes to creating content and getting it discovered by the right people and the right algorithms, Mitch has been around the block.
How to Ruin Your Brand with Generative AI
Explained Here Using High School Movie Tropes
 • Steven Johansen
Ads Are Coming to ChatGPT - Your Questions Answered
“The Ads are coming!” “The Ads are coming!”
 • Nicholas Morgan
Stack Overflow Is Dead — And It’s a Warning to Anyone Who Relied on SEO
If you look at the chart below, it shows how many questions are being asked on Stack Overflow over time.
 • Jay Bhatti
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