Archive - SEO is Dead

Law 10. Orchestrate don’t dictate

Welcome back to the 10 laws of AI Optimization.

Apr 20 • Mitch Stoller

Why You’re Not Ready to Sell on ChatGPT

I’m consistently surprised by how few clients have even considered the possibility of selling their products or services through ChatGPT.

Apr 16 • Nicholas Morgan

The Return of the Middleman: AI Now Sits Between You and Your Customer

For the better part of two decades, technology told a simple story: intermediaries were dying.

Apr 9 • Nicholas Morgan

Law 9: Winner Won’t Take All

When it comes to discovering information, Google has dominated the last 20 plus years.

Apr 2 • Mitch Stoller

March 2026

Law 8: Map the Bot’s Journey

We’ve all heard lots of things about the consumer journey, and why it’s important.

Mar 27 • Mitch Stoller

AI Kills Top Tier Media Hits:

The 5.7% Problem

Mar 24 • Mitch Stoller

Why automated ads are killing your business

After nearly 17 years working with Google Ads and over a decade working with Meta ads, the most important lesson I’ve learned is that the best marketers…

Mar 20 • Jay Bhatti

Law 7: Your website is your most valuable digital asset

Your website, your most likely boring corporate website, is where you need to start.

Mar 18 • Mitch Stoller

OpenClaw is already dead

(and it doesn’t even know it yet)

Mar 16 • Jay Bhatti

Law Six: Know thyself to know thy queries

Welcome back to SEO is Dead’s Ten Law of AI Optimization.

Mar 12 • Mitch Stoller

The Ski Instructor and the AI Robot

How AI Is Coming for Service Industries You’d Never Expect

Mar 5 • Jay Bhatti

Mar 5 • Jay Bhatti

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