On SEO is Dead, Nick writes about the commercial realities emerging as AI systems replace conventional search. Whether it’s the arrival of advertising inside LLM-driven platforms, the evolution of AI commerce, or the monetisation strategies underpinning leading language models, he takes a hard look at what’s really going on and what it means.
His analysis explores how these shifts reshape discovery, brand visibility, customer acquisition economics, and the pathways by which products and services are surfaced, recommended, and transacted.
When he’s not writing for SEOisDead, Nick is COO at Literate AI, bringing his background in banking and his passion for AI to help clients get discovered by the answer engines!