Five Steps to Get Your Brand Noticed by ChatGPT (and Every Other AI)
I bet you’re using AI a lot more. You’re going to the answer engines when you have a real question—not Google search. You’re getting more of what you want in the AI summaries—not endless links, half of which are ads anyway. Now, have you thought about what it means for your brand and business?
It’s obvious, isn’t it. You better make sure ChatGPT, Perplexity, Gemini and others know how to answer questions about you! Otherwise your brand or business could get lost.
The good news: we are in the golden age of getting noticed by AI. The platforms are ingesting every ounce of data they can get, but like the early years of Search Engine Optimization (2007-2015), it won’t last forever.
Here are five secrets to get inside the AI mind while you still can!
Define Yourself—Your digital footprint, from website to content to social, needs to spell out exactly who you are. That’s what the AI needs. If you don’t, your competitors will fill the vacuum and provide the source material for AI answers.
Be the Media—Stop thinking about third-party validation on news sites and blogs. They don’t matter as much since links are now secondary destinations. Whatever’s out there is what the AI reads. Be your own media and make sure it’s your stuff.
AI is the New Influencer—Treat ChatGPT, Gemini, Claude and others as if they were the hottest new influencers. Focus on AI as your most important audience. Ask yourself: are people going to be more reliant or less reliant on AI in a year, two years, five years?
Words Are Hot and Cold—Generative AI is built on Large Language Models (LLMs), and they define the meaning of words in contextual relationship to other words. Sentiment, e.g., the positive or negative charge of a word, matters, and all the LLMs use Natural Language Processing (NLP) to score words. You can too. Learn how to do so now to make sure your content uses the right words in the right context and sequence.
Okay, I lied. I’m only going to share four secrets.
If you want the fifth secret, the key to quickly putting all these steps to work, just click below for a detailed report on Five Steps to Get Your Brand Noticed by ChatGPT!