AIO Law 1: AI is Your Brand’s Most Important Audience
Welcome to the Ten Laws of Artificial Intelligence Optimization.
In short videos, we’re going to cover what your business or brand needs to know to market and communicate in the new zero click, AI world. It’s a world where robots filter what you see, learn and hear.
It touches on things you know like Generative Engine Optimization. It’s also going to dive deeper into how machines read and why it matters.
We’re talking about the full picture.
We’re going to get to the point fast.
We’re not going to waste time talking about efficiency and cutting jobs with AI platforms. Your CFO has got that covered.
Instead, we’re going to talk about the part of AI that’s getting way less attention than it should.
We’re talking about how we all use generative engines to answer questions, conduct research and guide our lives. The most fundamental change is the growth of Zero Click Search.
An estimated 60% of Google searches now don’t end with click. On mobile, the rate climbs to 77%.
We all know how they end.
…Inside an AI-generated answer. From ChatGPT answer, Google AI Overviews, Meta…
Think about that for a second.
Google is cannibalizing itself to stay competitive, downgrading its link-driven keyword, multi-billion-dollar advertising business. Why?
Because Google knows this is just the beginning.
Do you think we’re going to have more searches dominated by AI overviews, more people using Chat and Perplexity in six months or year? Or fewer?
Everyone knows the answer.
More, more, more.
AI answers are going to be the most frequent way people learn about your business, brand, product, service, movie, non-profit, whatever.
It’s transforming how information is discovered. It means your brand, your marketing, your comms, your customer acquisition, your stakeholder relations, your sales—all of it will be disrupted.
It’s a dramatic change, and it brings us to our first law.
ChatGPT, Perplexity, Google AI Overviews, and Claude and other LLMs are now your most important audiences. Bigger than search. Way beyond legacy media or any influencer.
It’s a change that demands a serious rethink of any businesses’ branding, marketing, comms…
For those who move quickly, it’s a huge opportunity to tell your story, build your brand, surprise, delight and win consumers and customers. For those who wait…
How to get started? Learn about AIO Law Two for help.