SEO is Dead | Nicholas Morgan | Substack

The World That Died While You Were Optimizing

Manifesto theme: Part I — The End of the Old World

Aug 11 • Mitch Stoller

THE AIM MANIFESTO

A Declaration for the Era of AI Marketing

Aug 4 • Jay Bhatti and Mitch Stoller

Too Hot to Google

A couple of weeks ago, like millions of people across the UK and Europe, I was too hot to think straight.

Jul 14 • Nicholas Morgan

Two Instagram Posts Got My Friends' Wedding Into Google's AI.

Your Brand Should Be Taking Notes.

Jun 25 • Nicholas Morgan

Ten Steps to Change Your Brand Name in the GEO Age

Brand migrations used to be an SEO problem.

May 25 • Jay Bhatti

Recent posts

SEO Is Dead: Why Your Website Matters More Than Ever Before

Every few years, the tech world loves to proclaim that the internet as we know it is ending.

Oct 7 • Jay Bhatti

Is Your Best Content Locked in a PDF?

Your best ideas and deepest thinking are invisible to the LLMs.

Sep 29 • Jenny B

Paid Search Fraud: AIM Is More Necessary Than Ever

Having spent nearly two decades navigating the paid media landscape—logging into Google AdWords for the first time in early 2007 and managing ad spend…

Sep 22 • Jay Bhatti

What We’re Building — And Why We’re Telling You About It

Manifesto theme: Parts V & VI — What We’re Building + Our Commitments

Sep 15 • SEO Is Dead

The Window Is Open: Four Things Every Marketer Must Accept About the AIM Opportunity

Manifesto theme: Part IV — Declarations V–VIII

Sep 8 • Jay Bhatti

Our Authors

Nicholas Morgan

On SEO is Dead, Nick writes about the commercial realities emerging as AI systems replace conventional search.

Jan 29 • Nicholas Morgan

With over 20 years of experience across SEO, NLP, machine learning, and large-scale data systems, Jay brings a builder’s perspective to how modern…

Jan 29 • Jay Bhatti

When it comes to creating content and getting it discovered by the right people and the right algorithms, Mitch has been around the block.

Jan 29

The latest from

Jay Bhatti

SEO Is Dead: Why Your Website Matters More Than Ever Before

Jenny B

Is Your Best Content Locked in a PDF?

SEO Is Dead

What We’re Building — And Why We’re Telling You About It

Nicholas Morgan

Too Hot to Google

SEO is Dead

SEO is Dead

Get your brand noticed by ChatGPT and other AI platforms As traditional search fades and generative AI takes center stage, we built SEO is Dead to help brands adapt, evolve, and explores the future of visibility.

Ten Laws of AIO

Ten Laws Of AI Optimization (AIO):

How to Unlock Your Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

May 7 • Mitch Stoller

Law 10. Orchestrate don’t dictate

Welcome back to the 10 laws of AI Optimization.

Apr 20 • Mitch Stoller

Law 9: Winner Won’t Take All

When it comes to discovering information, Google has dominated the last 20 plus years.

Apr 2 • Mitch Stoller

Law 8: Map the Bot’s Journey

We’ve all heard lots of things about the consumer journey, and why it’s important.

Mar 27 • Mitch Stoller

Law 7: Your website is your most valuable digital asset

Your website, your most likely boring corporate website, is where you need to start.

Mar 18 • Mitch Stoller

Law 6: Know thyself to know thy queries

Welcome back to SEO is Dead’s Ten Law of AI Optimization.

Mar 12 • Mitch Stoller

Top posts

Tailwind CSS Is Dead (And That Should Terrify Anyone Building on the Open Web)

Jan 12 • Jay Bhatti

The Ski Instructor and the AI Robot

Mar 5 • Jay Bhatti

OpenClaw is already dead

Mar 16 • Jay Bhatti

Law 10. Orchestrate don’t dictate

Apr 20 • Mitch Stoller

Whoever Wins Gen Alpha Wins AI

Nov 12, 2025 • Jay Bhatti

SEO is Dead

Get your brand noticed by ChatGPT and other AI platforms As traditional search fades and generative AI takes center stage, we built SEO is Dead to help brands adapt, evolve, and explores the future of visibility.

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SEO is Dead

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